Assessment of ALDI Marrketing Plan

Question: Examine about the Assessment of ALDI Marrketing Plan. Answer: Presentation Today, promoting is a principal angle and have helped most organizations around the world to accomplish development possibilities. Evidently, establishments that worth complete quality administration and consumer loyalty normally position the business at a valid statement to contend well in the market (Wilkie, et al. 2015, p. 424). To well contend in the dynamic business condition, most associations adjust their destinations to its capacities units including the money, human asset, and activity the board. The determination and focusing of the correct clients and arrangement of client driven items are among the essential contemplations that most business has depended on to create promoting techniques. Proficient promoting requires the work of expert advertisers who can play out a proper media arranging and guarantee instituted measures comes full circle to the ideal target. The most significant elements of creation are the certified promoting office, activity the board, or more all th e monetary assets (Stannage, 2106). Advertising, consequently, is the way toward situating the item to the customers to impact their purchasing choice (Kotler Keller, 2016). An attention is as a rule on the client's buy conduct and a while later illuminating and promising them that the characteristics they may be looking for are contained in the item. In the report, I have investigated the showcasing methodologies utilized by Aldi Australia in conquering the savage rivalry that has existed in Australia advertise for an extensive stretch. Likewise, the report has portrayed the foundation of Aldi, trailed by an investigation of the showcasing techniques the organization has utilized since the joining in 2001, and further offered suggestions to help promoting methodologies right now utilized. From the end, it is evident that showcasing is a basic capacity that assumes crucial jobs in the achievement of business, all the more along these lines, the Aldi Stores in Australia. Foundation of the organization History about Aldi goes back the year 2001 when the players in the staple business perceived its essence in Australia advertise. Prior to this period, the organization was in operational however under various names and if not, it was under various administration and existed in different nations. Aldi works past the fringes, for example, the greater part of Europe, and it significantly bargains in the basic food item industry (Grant Butler, 2011, p. 49-90). Since the report expected in surveying the promoting methodology plan for Aldi in Australia, different territories like the United Kingdom and the United States where the organization works were not caught. Regardless of beginning when a critical piece of the pie was ruled by Woolworth and Coles, the embrasure of innovation and selection of low valuing system has empowered it overwhelm these contenders and develop as probably the best grocery store to shop in Australia (BBC, 2015). Furthermore, Aldi makes a month to month offer of in excess of a billion consistently where a normal of 6.1 million individuals shops in Aldi stores found everywhere throughout the nation. The venture of about $2.8 billion in the staple business shows that the organization is huge and there and it records a yearly turnover of about $7billion. In any case, measures should be instituted to improve the usage of showcasing methodologies, in light of the changing client needs and inclinations. The organization is as of now targeting building up more stores in the Southern area of Australia to expand the quantity of stores from around 450 stores (Ruddick, 2012). Be that as it may, the extension in the significant city has been an issue due to the discriminative State guidelines overseeing arranging and improvements in urban communities. These organizations existing for littler firms to build up improvement extends in the significant city has adversely affected on the pace of infrastructura l development for Aldi. This limitation has been a significant difficulty to the organization of the organization. Showcasing investigation In the ongoing days, the innovative advancement has been the essential factor that has altogether helped the endeavors of deals people and advanced media arranging. Aldi has suitably used the, showcasing blend 4ps, special blend Mc Kinsey 7s, openings and qualities and financed limited time and advertising plans (Pash, 2016). A careful comprehension of the outer condition using ecological instruments helps the administration to pick up information about; the greatness of rivalry just as clients buying practices (Solis, 2011, p. 201-202). Depending on the inner condition is significance in tweaking on the qualities and openings. Over the period, Aldi has been sharp in applying a showcasing approach that count with the organization budgetary capacity (Pash, 2016). This part has, hence, evaluated the advertising methodologies and further proposed different ways to deal with be applied by the administration of Aldi. Aldi showcasing systems since it started Aldi is a celebrated organization in the arrangement of value items at moderately low costs. What's more, its advertising procedures are notable to purchasers since they center much around the market needs and friends crucial. To be sure, Aldi has been increasingly persuasive to providers and makers to offer quality items at lower costs (Muston, 2014). The organization has, be that as it may, applied the accompanying deals and showcasing measures to persuade and pull in clients. As we talk today, Aldi is one of the main dealers of basic food item items to the a large portion of the individuals in Australia who are known to maintain value touchy character. Above all else, Aldi has used evaluating procedure to win the kindness of the clients. The methodology has included offering quality items to clients at the most reduced cost. In spite of the organization simply being a seller, it has figured out how to offer its items to customers at moderate costs. Moreover, their administrations have been agreeable. From measurements, the organization offers its items as modest as at 25%, in correlation with the costs offered by different grocery stores (Chung, 2015). Furthermore, Aldi has applied showcasing blend and deals special blend. These two are the significant methodologies utilized by organizations. Aldi isn't an uncommon. The promoting blend has incorporated the components of value, item, spot and value (Voberda, et al. 2011). The value perspective in any case, was a significant technique as talked about above. The advertising blend prompted the conveyance of the items close to clients. Aldi has built up most stores at advantageous spots that are reached by clients. Showcasing blend has, consequently, been enormously relied upon by the organization and it was fruitful as a result of the boundless help from the investors (Lancaster, et al. 2002). Besides, it has used publicizing through electronic media like the Television and Radio. It has a great record in checking the viability of the promoting media just as media arranging. Obviously, these two structures are reached by the vast majority of the objective market served by Aldi. Likewise, Aldi has been utilizing separation methodology. Under this methodology, it has guaranteed that the correct items are offered to the clients. They offer items that are required by shoppers however no item (IBIS world, 2016). Also, the intriguing part most importantly is that these items are generally of the best quality. Clients thought that it was unordinary to shop in Aldi stores where there is an assortment of items, of high caliber and at the most reduced expense. Truly, this methodology is the best comprehensive experience clients have had from Aldi. Vital choices for Aldi pushing ahead According to now, Aldi is as yet performing great in the staple business. The achievement isn't just in Australia yet additionally experienced in different parts where the organization has partners. With the advancements experienced in innovation, organizations are importantly required to consummate the current operational and promoting approaches (Bradley, 2010, p. 90-120). Hence, the improvement of these methodologies can be conceivable through ordinary changes dependent on the overarching economic situations. A portion of the augmentations and contemplations that should be executed by Aldi are talked about underneath: To begin with, Aldi needs to grasp incorporated promoting interchanges. Through this strategy, the promoting approaches used are generally supplemented by the others. Those that become ineffectual are, in any case, are helped by the other. Therefore, countless clients will be reached. Nonetheless, this methodology functions admirably if the association has enough assets to fund the activity (Kotler Keller, 2016). Yet, the drawn out impact is that it improves generally number of the focused on populace to arrive at more data. Besides, it ought to receive inventiveness and developments through consolidating innovation into authoritative procedures. For instance, gifted workers to be sure bring new thoughts and techniques for defeating the wild rivalry available. Being an organization that has reclassified the basic food item industry in Australia, and applying the cost initiative methodologies, it will be unexpected to establish that a similar organization is falling behind in mechanical skill. The reception of innovation will consequently upgrade the utilization of web based life, web, and other electronic sources to advance its items (Lancaster, et al. 2002). Over the long haul, the organization will wound up in a situation where different exchanges will be directed by online business. Thirdly, Aldi should concentrate on the utilization of exposure. Considerable interest in exposure will cultivate a decent connection with the clients who will subsequently create client faithfulness. Despite the fact that it has been associated with a promoting effort, this pattern should proceed by including more center it (Shimizu, 2016, p. 25-26). Ultimately, it should upgrade the advertising blend methodologies by utilizing fitting deals advancement procedures. Through statistical surveying, the firm can comprehend when to utilize a parti

Health and Environment for Disabilities- myassignmenthelp.com

Question: Examine about the Health and Environment for Diseases and Disabilities. Answer: Presentation The report clarifies the wellbeing and condition issues in New Zealand. It likewise clarifies different boundary of corpulence in that nation. It clarifies that how sociocultural, political, and natural elements impact the stoutness and overweight. Wellbeing and Environmental Issues in New Zealand The different ecological factors, for example, sociocultural, political, financial, and natural elements assume a huge job in human wellbeing. The individuals who are experiencing the psychological maladjustment, ailments, and incapacities influence the more seasoned individuals wellbeing. They are living alone because of the wellbeing and ecological issues (Gregory, 2014). The significant reasons of sick wellbeing and unexpected passing in New Zealand are, for example, cardiovascular infection and ailment, malignancy, gut, bosom, and prostate disease. It is the primary driver of sickness and infection in New Zealand. The individuals likewise experience the ill effects of coronary illness, engine vehicle wounds, respiratory infection and self destruction (Miller Rivera, 2016). The medical clinic confirmations are likewise troubled for the individuals because of the disease and disorder. The primary driver of admission to medical clinic in New Zealand are, for example, wounds, pregnan cy related affirmations, and cardiovascular illness. In this way, medical clinic confirmation rates are expanding by approx 2% every year in New Zealand. The New Zealand has high paces of respiratory sickness, cardiovascular malignant growth, and ailment, self destruction, and self destruction contrasted with different nations. The social and financial conditions influence the demise, infection, and illness of the person. Low birth weight is another illness which expands medical problems in mature age. Low birth weight and demise in early stages are another wellbeing cause and it builds the different wellbeing infections in such nation (Pearce, Richardson, Mitchell Shortt, 2011). Inability is the normal ailment in New Zealand and it influences the financial condition of the nation. Stoutness has gotten the significant social and medical problem in New Zealand which is looked by individuals in that nation. There are numerous reasons of heftiness and overweight which are examined beneath. Devouring such a large number of calories: Todays world numerous individuals are eating a lot outside food. It is the fundamental significant explanation of corpulence in New Zealand. Along these lines, individuals are expending a lot of calories (Glz, Rosner, Hofreuter, Josenhans, Kreienbrock, Lwenstein, Alter, 2014). Driving an inactive way of life: Many People are embracing a stationary way of life with the passageway of PCs, clothes washer, remote, computer game, TV and other present day accommodation. Individuals don't stroll in morning and their ways of life are additionally not acceptable so it upgrades the corpulence among individuals. Not resting enough: After the different investigates, it has been discovered that individuals don't rest on schedule. It will expand the heftiness, stress, and dissatisfaction and it influences contrarily the body of an individual. Stoutness quality and lower paces of smoking: The weight quality and lower pace of smoking are another explanation of heftiness in New Zealand which impacts the wellbeing and body of the individuals contrarily. Every one of these obstructions impact the heftiness in the New Zealand so it ought to be constrained by the administration, individuals and different specialists (Costanza, Graumlich, Steffen, Crumley, Dearing, Hibbard Schimel, 2007). End Presently it is reasoned that weight is the significant issue in New Zealand so it ought to be constrained by the individuals. Individuals ought not utilize sugar beverages and cheap food and they ought to lessen and forestall the weight and overweight. References Costanza, R., Graumlich, L., Steffen, W., Crumley, C., Dearing, J., Hibbard, K., ... Schimel, D. (2007). Supportability or breakdown: what would we be able to gain from coordinating the historical backdrop of people and the remainder of nature?AMBIO: A Journal of the Human Environment,36(7), 522-527. Glz, G., Rosner, B., Hofreuter, D., Josenhans, C., Kreienbrock, L., Lwenstein, A., ... Adjust, T. (2014). Importance of Campylobacter to open healththe requirement for a One Health approach.International Journal of Medical Microbiology,304(7), 817-823. Gregory, G. (2014). Handling issues and starting open discussion: New Zealand Association of Scientists 197491.New Zealand Science Review 71 (4), 84-96. Mill operator, D. S., Rivera, J. D. (Eds.). (2016).Community fiasco recuperation and flexibility: Exploring worldwide chances and difficulties. CRC Press. Pearce, J. R., Richardson, E. A., Mitchell, R. J., Shortt, N. K. (2011). Ecological equity and wellbeing: an investigation of numerous natural hardship and land disparities in wellbeing in New Zealand.Social science medicine,73(3), 410-420.

The Bad Week, or How To Lose Sleep and Alienate People

The Bad Week, or How To Lose Sleep and Alienate People Here at MIT, and lets be honest, since this is more of a lifetime advice blog (written by someone who went to all her Tuesday classes with her shirt inside out), in life as well one will experience very bad weeks. I find that it really comes and goes in cycles, and this year it seems to taking in far more frequent, two-length cycles. In the last two weeks I will have spent a few trillion hours taking three midterms (two of which were back-to-back), writing about 30 pages on subjects ranging from plasmid formation to the accessory optic system to gender roles in the modern corporate environment of Japan, and sending two hundred and four mostly incoherent emails. I will have been in several meetings, broken a board with my foot, and minced up a baby mouse brain for papain digestion. I will have spent less than half of this time sleeping, and almost all of this time eating. I will have confused those last two actions a handful of times and woken up gnawing on my pillow. So, because this is a lifetime advice plus health and wellness blog, I will now share with you a thing or two Ive picked up on how to deal with these weeks. One might call them a bad patch, times of difficulty, or oh dear, Ive forgotten to change my pants during this short time period. One might even call them heck weeks, especially if one is a wholesome student looking to be employed in the future. (And is a fully hardworking, productive, and really nice member of society who never says inappropriate things. Unless you are talking about the definition of inappropriate as described by the Glasgow Coma Scale, in which I make no such promises. I have definitely hit a GCS of 3 once or twice in these last few days.) Here is how to survive a heck week: rarely. To experience a bad patch at MIT is the essence of being a student here, and thats something we can all agree on. To experience several bad patches week after week is a surefire way to burn out, and is probably a sign that you have been poorly managing your time since the beginning of the semester. (Note to future self.) You dont have to be on your game at all times, but its a good idea to know whats coming up at least two weeks in advance, and if its a major project, a month at least. Maybe this is something you were lucky enough to pick up in high school, but for the rest of us who stared out the windows dreaming of schools where they didnt have to worry about getting wedgie-d, this is something well have to develop now. (Girls in my high school were mean.) Figure out when you work best. Im a morning person and have been ever since a very young age. I was the nerd at the sleepover who fell asleep at nine. So when I have a lot of work to do and dont feel particularly productive, I go to bed early and wake up at five or six, because Im the most efficient at that time. (It also helps that no one is updating their blogs and people are not sending me YouTube videos at five or six in the morning, so that increases my productivity drastically.) Find someone to study with, and set times to study with them. This is oh so very important at MIT, because here were all about collaboration. (On problem sets. Exams, not so much.) And it happens so frequently, Ill often leave my room to get a drink and trip over freshmen psetting together in my hallways. Collaboration is the staple of success at MIT. Depending on the person, it can either force you to be much more productive, or much less productive. I find if its someone who you feel slightly awkward around, you are much less likely to screw around while working. If you are in a class of a bunch of people you know and like really well, you will unfortunately have to bring up lots of awkward topics, like that one time you thought your study partner was actually the professor because he was wearing a really bad sweater. Or which of your dads would win in your fight. (This is an awkward topic for me personally because my dad would beat all of your dads in a fight together. All of them .) Along with that ASK FOR HELP. There will always, ALWAYS be someone smarter, faster, and more good-looking than you. They will probably be an upperclassman whos taken the class youre taking (lest you forget we all take the same General Institute Requirements). They may also be an underclassman. Or a professor or a GRT (Graduate Resident Tutor) or a housemaster. Or your parents! Remember them? Take study breaks. Often. Not that often. Stop. Go back to work. What- is that a video of puppies? With Natalie Portman?? Above all, stop updating your blog. Just stop it. For a month. No, just dont do it while you are in the middle of writing a lab report. It is a bad idea because you will probably be up much later than you expected to be, and not get as much done. This is the only piece of advice I dont know too much about I heard from a friend, so I dont know have too much personal experience with it. But hey, I also hear soon theyll be accepting blog entries fully explaining why you were unable to finish the assignment in lieu of the actual assignment, so I think Im in the clear. NOT. Do your work. Yeah, you!

The Point Of Fashion Mary Quants Eyes And The Huge...

â€Å"The point of fashion is to not get bored of looking at somebody, I think the point of clothes for women should be, one, the one you notice, two, that you look sexy and three, that you feel good† (CBC, 2014). My essay is an insight to the relationship between what 1960s fashion was in Mary Quants eyes and the huge influence she had on youth’s attitudes, thoughts and their sense of identity. After the baby-boom – teenagers were coming into youth, they didn’t want to dress like their mothers, they didn’t want to wear makeup like them either, they were excited and obsessed with trying out new things that would rebel against the norms, creating their own identity and replacing their interest with what the 60s had to offer. The 1960s offered and permitted the young full identification and high spirit. Rock ‘n’ Roll music fitted in perfectly in young youth mood, â€Å"they had discovered that clothing and image were a means of non-verbal communication† and it was a great way of publicising an identity that was in opposition to adult standards and norms. Hence, dominant fashion designers like Mary Quant and John Stephen, designed and fashioned clothes for the young for them to express independence and empathy. Similarly influence from America came to England. Food, clothes and pop music, celebrities, were all an outlook to our obsessio ns with the trends in the 60s. Likewise, The Mods also came a part of the ‘Swinging 60s’ who were â€Å"dedicated followers of fashion and were totally

How the Persian Wars Started

During the Archaic Age, one group of Greeks pushed another from the mainland, resulting in a sizeable Hellenic population in Ionia (now Asia Minor). Eventually, these uprooted Greeks came under the rule of the Lydians of Asia Minor. In 546, Persian monarchs replaced the Lydians. The Ionian Greeks found Persian rule oppressive and attempted to revolt—with the aid of the mainland Greeks. The Persian Wars lasted from 492-449 B.C. Ionian Greeks The Athenians considered themselves Ionian; however, the term is now used a bit differently. What we consider Ionians were the Greeks the Dorians (or descendants of Hercules) pushed off mainland Greece. Ionian Greeks, who were in contact with the civilizations to their East, including Mesopotamia and ancient Iran, made many important contributions to Greek culture—especially philosophy. Croesus of Lydia King Croesus of Lydia, a man of fabled wealth, was said to have acquired his wealth from the man with the Golden Touch—Midas, son of the man who had created the Gordian Knot. Croesus is said to have been the first foreigner to come into contact with the Greek settlers of Ionia, in Asia Minor. Misinterpreting an oracle, he lost his kingdom to Persia. The Greeks chafed under Persian rule and reacted. The Persian Empire King Cyrus the Great of Persia conquered the Lydians and put King Croesus to death.* By acquiring Lydia, Cyrus was now king of the Ionian Greeks. The Greeks objected to the strains the Persians put on them, including the draft, heavy tribute, and interference in local government. A Greek tyrant of Miletus, Aristagoras, first tried to ingratiate himself with the Persians and then led a revolt against them. The Persian War The Ionian Greeks sought and received military help from mainland Greece, but once the more distant Greeks came to the attention of the African and Asian empire-building Persians, the Persians sought to annex them, too. With many more men and a despotic government going for the Persian side, it looked like a one-sided fight. King Darius of Persia Darius ruled the Persian Empire from 521-486. Going east, he conquered part of the Indian Subcontinent and attacked tribes of the Steppe, like the Scythians, but never conquered them. Nor was Darius able to conquer the Greeks. Instead, he suffered a defeat in the Battle of Marathon. This was very important for the Greeks, although fairly minor for Darius. Xerxes, the King of Persia A son of Darius, Xerxes, was more aggressive in his empire building. To avenge his fathers defeat at Marathon, he led an army of about 150,000 men and a 600-ship navy into Greece, defeating the Greeks at Thermopylae. Xerxes destroyed much of Athens, from which most of the people had fled, gathering together with other Greeks at Salamis to face their enemy. Then Xerxes suffered defeat in the battle off the island of Salamis. He left Greece, but his general Mardonius remained, only to be defeated at Plataea. Herodotus Herodotus History, a celebration of the Greek victory over the Persians, was written in the mid-fifth century B.C. Herodotus wanted to present as much information about the Persian War as he could. What sometimes reads like a travelogue, includes information on the entire Persian Empire, and simultaneously explains the origins of the conflict with references to mythological prehistory. The Delian League After an Athenian-led Greek victory over the Persians at the Battle of Salamis, in 478, Athens was put in charge of a protection alliance with the Ionian cities. The treasury was at Delos; hence the name for the alliance. Soon the leadership of Athens became oppressive, although, in one form or another, the Delian League survived until the victory of Philip of Macedonia over the Greeks at the Battle of Chaeronea. *For conflicting accounts of the death of Croesus, see: What Happened to Croesus? by J. A. S. Evans. The Classical Journal, Vol. 74, No. 1. (Oct. - Nov. 1978), pp. 34-40. Sources A History of the Ancient World, by Chester StarrThe Outbreak of the Peloponnesian War, by Donald KaganPlutarchs Life of Pericles, by H. Hold

Unpredictable Impacts Of Alzheimer s Disease And Their...

Unpredictable Impacts of Alzheimer’s disease and Their Effects on Social Institutions Wesley Scott Miami University â€Å"It s paradoxical that the idea of living a long life appeals to everyone, but the idea of getting old doesn t appeal to anyone.† – Andy Rooney Imagine what it is like to forget a loved one’s face. Consider the possibility of being lost in a once familiar place. Although these actions could be symptomatic of old age, they might also suggest the onset of a much more sinister situation. It is difficult to understand the erratic behavior of those who were once lucid and transparent in their dealings. However, their odd and exhibited behaviors may not be intentional. There must be a cause identified in relation to such†¦show more content†¦The sickness was first discovered in 1906 by a German physician named Dr. Alois Alzheimer. â€Å"One of Dr. Alzheimer s patients died after years of severe memory problems, confusion and difficulty understanding questions. Upon her death, while performing a brain autopsy, the doctor noted dense deposits surrounding the nerve cells (neuritic plaques). Inside the nerve cells he observed twisted bands of fibers (neurofibrillary tangles).† (Bright Focus Foundation, 2014) Several societies celebrate their elderly population. These cultures include Native Americans, Koreans, and African Americans. (Huffington Post, 2015) Conversely, there are distinct changes to this paradigm once an individual is diagnosed with Alzheimer’s disease. These individuals may be made to feel inferior, treated like children, or ignored altogether. A derivative type of protein, Aï  ¢Ã¯â‚¬ ´Ã¯â‚¬ ²Ã¯â‚¬ ¬Ã¯â‚¬   has been shown to be present in the early onset of Alzheimer’s disease. This presence of this element is thought, â€Å"†¦to initiate a pathogenic cascade ultimately leading to neuronal loss and dementia.† (Doody Allsop, 1991) Though this explanation is vastly oversimplified, it represents a complex disease progression that, although continually researched, is still not entirely understood. There are several significant statistics regarding Alzheimer’s disease in the United States. †¢ Of the 5.3 million Americans with Alzheimer s, an estimated 5.1 million people are age 65 and older, and

European Renaissance Essay Example For Students

European Renaissance Essay Empire and the Pope Renaissance is the name traditionally bestowed upon the remarkable outpouring of intellectual and artistic energy and talent that accompanied the transition of Europe from the middle ages to the modern epoch. The term is extended to politics and economics as well. The Renaissance was one of the most significant movements in European history, because it effected a change in mans attitude towards the problem of human existence. However, historians have long debated what is meant by the term Renaissance. For some it is a distinctive period, for others a momentous event and for a third group a definable movement of ideas and beliefs. Each choice has its problem and detractors. The Dutch historian Johan Hugging wrote. At the sound of the word Renaissance the dreamer of past beauty sees purple and gold. More exactly he or she sees in the minds eye Botulisms Birth of Venus, Michelangelo David, Leonardo Monomials, Erasmus, the Chateaux of the Loire and Faerie Queen, all rolled into one, into a composite picture of a golden age of creativity and culture. Jacob Bureaucrat in his famous Civilization of the Renaissance in Italy (1860) defined the period in terms of two concepts, individualism and modernity. He wrote, In the Middle Ages human consciousness Lay dreaming or half awake beneath a common veil Man was conscious of himself only as a member of a race, people, party, family or corporation only through some general category. In Renaissance Italy, however, the veil first melted into thin air An became a spiritual individual and recognized himself as such, Renaissance meant modernity. It began in Italy and at a later stage spread to the rest of Europe. Peter Burke comments that the grand edifice created by Bureaucrat and his contemporaries has not stood the test of time. It has been undermined by the researchers the medievalists in particular. They argue that in the first place the Renaissance men were really rather medieval. They were more traditional in their behavior assumptions and ideals than we tend to think. Two of the most famous books written in 6th century Italy, the Courtier and the Prince, have turned out to be closer to the Middle Ages than they appear. Secondly, the medievalists have accumulated arguments to the effect that the Renaissance was not such a singular event as Bureaucrat and his contemporaries once thought and the term should really be used n the plural. There were famous Renaissance n the Middle Ages, notably on the 12th Century and in the age of Charlemagne. Can we therefore assume there was no Renaissance at all? Here Peter Burke comes to our rescue. He says, if we describe the Renaissance in purple and gold, as an isolated cultural miracle or as the sudden emergence of modernity, my own answer would be no. If however, the word is used without prejudice to the achievements of the Middle Ages, or those of the world beyond Europe, to refer to a particular cluster of changes in western culture, then it ay be regarded as an organizing concept which still has its uses. J. M. Thompson has very succinctly summed up what is meant by the Renaissance. Let the word be freedom. Freedom from the tyranny none the less cramping because so easily borne of the medieval world order. Freedom of thought from Aristotle as interpreted by Aquinas. Freedom in history from the parochialism and credulity of the monastic chronicler. Freedom in art, from the illustrated manuscript and the stained glass window. Freedom of literature from the censorship of the Church. In politics freedom from feudalism: in religion from traditionalism. With a new universe in the sky, a new world across the sea and anew learning on his study shelf, the 16th century student might well feel that the old age was passing away and that the dawn off new age was at hand. SOCIAL ROOTS The Renaissance was actually not so much a particular movement as a concrete expression of changing mentalities in a new world. A movement implies a definite period of activity with a precise beginning and end. The Renaissance had neither. It is however generally assumed to have started with the activities of the first humanist Francesco Patriarch as he is commonly known. Reading Quiz #1 RenaissanceLeonardo dad Vinci sought the patronage of Cesar Boring as well as Spoors, Raphael began his career in war ravaged Peruvian, Ladinos frescoes, Liberties churches and Vitiations influence in education, all brought fame to Mantra. Social circumstances were also very favorable to the artists and craftsman. There was a deep rooted tradition of early Christian Europe that buildings were a part of Christian life. So the wealthy ordered their parish churches and founded and patronized monasteries, nunneries and cathedrals. The Popes were the foremost in this field. It was also a custom for the princes to adorn their palaces, and so provide an impetus to the crafts of metal work, jewelry, tapestries and frescoes. Since the competitive state system of the Renaissance Italy was obsessed not only with power and war but also with the furtherance of art, Venice and Florence, the two republics were Jealous of their menus. Money and social energy was poured into art. In the competition of artists was added the competition for artists. Now merchant princes and despots were vying for the service of the great architects, sculptors, painters and scholars. Many of the rulers of the smaller states cultivated a princely style of generosity to arts and magnificence in order to popularize their rule. The patrons spent their fortunes in ways that would benefit the community. The building of chapels and the commissioning of many public works of art were a result of a new conception of wealth spent for civil purposes. New modes of religious thought and feeling underlay new styles in architecture, sculpture and painting. With patronage becoming competitive, the arts became more costly. Renaissance society was meant for rich men, rich cities and rich Popes. To maintain the expenses of the Renaissance art, culture and society, an active and profitable commerce was essential. Venice, Florence, Milan and Rome were full of wealthy men who patronized the Renaissance achievements and nurtured genius. Among the Italians, the Florentine especially revered the wisdom, grace, philosophy and literature of the antiquity. By 1400 there ere hundreds of merchants of Italy who could afford to patronize art when earlier it was only the prerogative of the aristocracy. In Florence, Milan, Rome and Venice, the practice and patronage of art had become a civic virtue. Ferreira, Bologna and Robin also had talents. Though the cities of the papal states was war torn because the Pope was in Avignon, and both trade and population had declined there, yet artistic life did flourish in Peruvian (Perusing frescos, Bastions and Repeals paintings). Constant fighting turned the Renaissance historians and political philosophies into supporters f tyranny, since it ensured peace and order, as in the case of Machiavelli. Renaissance statecraft is typified by a single man Nicola Machiavelli who belonged to Florence. He was highly influenced by the constant warfare of those times and also by the fact that Florence continued to be a republic in spite of the ambitions of the Duke of Milan. By resisting him, the Florentine saved the liberty of both Florence and Italy. The outcome of the crisis made Florence the centre of new humanism, a new appreciation of political liberty and civic virtue and a new attitude towards mans place in society. It was this attitude that ensured the independence of the major Italian states and consequently the vigor and diversity of Italian artistic and cultural development which characterized the Renaissance. Trade, high finance, a large and a partially urbanize population, quickening industry and the absence of a deeply rooted, all-powerful political structure, all helped the future development of Renaissance Italy. Renaissance was a movement of cities where a rich urban class, free from the pressures of feudalism flourished. The Italian city-state formed a perfect domicile for the Renaissance art and literature.

The Physics Of Scuba Diving Swimming with the Fish Essay Example For Students

The Physics Of Scuba Diving: Swimming with the Fish Essay The Physics Of Scuba Diving: Swimming with the Fish Essay Have you ever wondered what it would be like to swim with the fish and explore the underwater jungle that covers two-thirds of the earths surface? I have always been interested in water activities; swimming, diving and skiing, and I felt that scuba was for me. My first dive took place while on a family vacation. I came across a dive shop offering introductory dives, which immediately caught my interest. After much convincing (my parents), with my solemn assurance that I would be careful, I was allowed to participate in a dive. I was ready, or so I thought. We will write a custom essay on The Physics Of Scuba Diving: Swimming with the Fish specifically for you for only $16.38 $13.9/page Order now The slim basics such as breathing were explained and I was literally tossed in. Sounds easy enough, right!, well WRONG!!. From the moment I hit the water, my experience was much less than fun. I quickly sank to the bottom into a new world, with unfamiliar dangers. I really wasnt ready for this experience. I was disorientated, causing me to panic, which shortened the length of my dive, not to mention my air supply. Lets just say I would not do that again. To start exploring the underwater world, one must first master a few skills. Certification is the first step of learning to dive. From qualified professionals one must learn how to use the equipment, safety precautions, and the best places to dive. This paper is designed to help give a general understanding of the sport and the importance that physics plays in it. Self- contained Underwater Breathing Apparatus, or SCUBA for short, is a hell of a lot of fun. However, there is considerably more to Diving than just putting on a wetsuit and strapping some compressed air onto ones back. As I quickly learned, diving safely requires quite a bit more in terms of time, effort, and preparation. When one goes underwater, a diver is introduced to a new and unfamiliar world, where many dangers exist, but can be avoided with proper lessons and understanding. With this knowledge the water is ours to discover. The Evolution of Scuba Diving Divers have penetrated the oceans through the centuries for the purpose of acquiring food, searching for treasure, carrying out military operations, performing scientific research and exploration, and enjoying the aquatic environment. Bachrach (1982) identified the following five principal periods in the history of diving which are currently in use. Free (or breath-hold) diving, bell diving, surface support or helmet (hard hat) diving, scuba diving, and, saturation diving or atmospheric diving (Ketels, 4) SCUBA DIVING The development of self-contained underwater breathing apparatus provided the free moving diver with a portable air supply which, although finite in comparison with the unlimited air supply available to the helmet diver, allowed for mobility. Scuba diving is the most frequently used mode in recreational diving and, in various forms, is also widely used to perform underwater work for military, scientific, and commercial purposes. There were many steps in the development of a successful self-contained underwater system. In 1808, Freiderich yon Drieberg invented a bellows-in-a-box device that was worn on the divers back and delivered compressed air from the surface. This device, named Triton, did not actually work but served to suggest that compressed air could be used in diving, an idea initially conceived of by Halley in 1716. (Ketels, 9) In 1865, two French inventors, Rouquayrol and Denayrouse, developed a suit that they described as self-contained. In fact, their suit was not self contained but consisted of a helmet-using surface-supported system that had an air reservoir that was carried on the divers back and was sufficient to provide one breathing cycle on demand. The demand valve regulator was used with surface supply largely because tanks of adequate strength were not yet available to handle air at high pressure. This systems demand valve, which was automatically controlled, represented a major breakthrough because it permitted the diver to have a breath of air when needed. The Rouquayrol and Denayrouse apparatus was described with remarkable accuracy in Jules Vernes classic, Twenty Thousand Leagues Under The Sea, which was written in 1869, only 4 years after the inventors had made their device public (Ketels, 10). .u1d3fd824d50aefd9786968c2551b74cc , .u1d3fd824d50aefd9786968c2551b74cc .postImageUrl , .u1d3fd824d50aefd9786968c2551b74cc .centered-text-area { min-height: 80px; position: relative; } .u1d3fd824d50aefd9786968c2551b74cc , .u1d3fd824d50aefd9786968c2551b74cc:hover , .u1d3fd824d50aefd9786968c2551b74cc:visited , .u1d3fd824d50aefd9786968c2551b74cc:active { border:0!important; } .u1d3fd824d50aefd9786968c2551b74cc .clearfix:after { content: ""; display: table; clear: both; } .u1d3fd824d50aefd9786968c2551b74cc { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u1d3fd824d50aefd9786968c2551b74cc:active , .u1d3fd824d50aefd9786968c2551b74cc:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u1d3fd824d50aefd9786968c2551b74cc .centered-text-area { width: 100%; position: relative ; } .u1d3fd824d50aefd9786968c2551b74cc .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u1d3fd824d50aefd9786968c2551b74cc .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u1d3fd824d50aefd9786968c2551b74cc .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u1d3fd824d50aefd9786968c2551b74cc:hover .ctaButton { background-color: #34495E!important; } .u1d3fd824d50aefd9786968c2551b74cc .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u1d3fd824d50aefd9786968c2551b74cc .u1d3fd824d50aefd9786968c2551b74cc-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u1d3fd824d50aefd9786968c2551b74cc:after { content: ""; display: block; clear: both; } READ: A Sad Day EssaySemi-Self-Contained Diving Suit The demand valve played a critical part in the later development of one form of scuba apparatus. In the 1920s, a French naval officer, Captain Yves Le Prieur, began work on a self-contained air diving apparatus that resulted in 1926 in the award of a patent, shared with his countryman Fernez. This .

Did Society Help the BTK Killer Professor Ramos Blog

Did Society Help the BTK Killer On March 9, 1945, one of America’s most famous and heinous serial killers was born. One man viciously tortured and killed 10 random victims. He would stab them multiple times and in many cases, would strangle them with ropes, plastic bags, and belts until they suffocated. (Crawford). This man was named Dennis Radar and has been known as the â€Å"BTK killer†.   The acronym stands for â€Å"Blind, torture, and Kill†, which was his method for killing his victims. He also gained the name for writing letters to the public anonymously after each murder, signing off with this short name. Dennis Radar grew up in Kansas along with three other siblings. (biography.com Editors). Right from the bat, Dennis Radar was not an average citizen. At a young age he tortured several animals and had odd sexual fetishes with women. Rader is truly a monster in our society, but the question lies heavily on the reasons for his actions. Analyzing Radar’s childhood in torturing an imals and mental instability, his former job as a navy force and what was left after, and his yearn for attention in the public by taunting police officers about what he has done can give us a keen eye of what caused Dennis to become a monster in society. The necessary cause of Dennis Rader’s heinous acts and monster representation could be tied down to his mentally unstable health that has been dismissed as a child. Rader grew up in Kansas along with three other siblings. He had a decent family life but at a young age, Rader showed some abnormal and unstable traits. He would torture and hang the cats and dogs at his farm. (Biography.com staff). These actions show that there is something definitely corrupt about his mind already. If there was a chance that his friends or family were to see, he’d be able to get some kind of intervention that could aid his desires to develop farther. Furthermore, the article also states Radar would steal women’s underwear and keep them in his room. He also admitted that he would fantasize about torturing and killing women. (Crawford). This shows that Rader’s personality is a very abnormal and dominant personality, especially towards women. The abnormal and strange deeds along with his scary desires portrays this is a root cause for his actions. If possibly he could have had help in aiding his desires with the help of a psychiatric, it can be that these desires and deeds he had would not expand and grow deeper. The mental instability and desires he had is one of the necessary causes of his heinous actions. Along with the BTK Killers childhood, his previous employment could be another remote cause of his actions. A documentary geared towards Radar’s life explains that in his employment, Radar was enlisted in the navy force and had a high position. Afterwards, he quit and became a compliance officer. (AE documentaries). It states that the reason he took this job could be due to him satisfying his desires of being controlling and powerful. During his time here, he was known as being the most â€Å"disrespectful, crude person†. He would give citations to women only about the dogs in the neighborhood.   In the video on minutes 37:10, a fellow acquaintance of the BTK killer talks about how Rader would â€Å"look inside of her house and stare at her†. He had put down one of the residents dogs for no particular reason. This can perpetuate the fact that his former job caused him to feel more superior and powerful, thus eventually causing him to kill.   The former job he has had can be a reciprocal cause to why he committed the crimes because he had a high position in the navy force and after he wanted a more higher position that can help fulfill and grow his dominant sexual desires. Furthermore, after he went out of the navy, he was left with no job. He tried to enroll back in college but â€Å"earned nothing higher than a C†. He was left with nothing to do and after, he mentions that his fantasies have been going crazier than they have ever been before. This eventually led him to satisfy those desires and started off by staring at a neighborhood couple and imaging him torturing and killing them. (Crawford).   This comes to show that the isolation and loneliness of Radar’s life has got him to become left with nothing but his own thoughts and needs to feel powerful. He had nothing left to preoccupy his desires and shortly after that, he committed his first brutal murder. This illustrates that having no job and not being preoccupied can be a sufficient cause as to why he had projected the fantasies of torturing and killing citizens into reality. Another reason as to why Dennis Rader committed his acts and is known as a monster is his yearn for publicity and attention. Rader taunted former police officers about what he’s done in order to gain publicity. For example, an article analyzing Rader’s past states that â€Å"Seeking attention, Rader sent a letter to the Eagle, taking responsibility for an unsolved 1986 murder†. He’d constantly send out letters about what he did to the public and even wrote a book. (Rosen, J.).He’d leave notes to public libraries and tell them to refer to him as the â€Å"BTK killer†. In another peer reviewed article, it states that â€Å"serial killers in our society are treated as celebrities.† (Wiest). Serial killers get interviewed, their pictures get shown everywhere, and there name gets known just like celebrities. Rader’s name, BTK killer, was and is known after the actions he committed. At the time, â€Å"BTK killer† was well-known and discussed. A remote cause for Rader’s action to become a monster could be because of the publicity he was seeking. The actions of him going out of his way to admit that he did the crime and sending out letters to public officials could mean and indicate he wanted to gain attention for his actions or possibly his name known to the public. This shows that this can be a remote cause and one of his main reasons as to why he has become today’s monster. He wanted attention, so he killed more people. After that, he wanted more and more attention. This shows that this can be a reciprocal cause as well as a remote cause into why he is a monster. Dennis Rader fits the definition of the monster for the actions he has done. In Cohen’s Thesis 4, they state that the monster â€Å"dwells at the gate of differences†. (pg. 7). For example, in a short story, it discusses how the monster broke a sexual taboo (pg.9)   and â€Å"embodies sexual practices that must not be committed, only through the body of a monster. (p. 14). This can correlate with Dennis Raders actions. Rader tortured, blinded, and killed all of his victims. It states that most of his victims were women and hed find sexual pleasure in torturing and killing them. (AE docs). Rader definitely broke a sexual taboo and something that should not be committed, but he was also able to do it through the body of a monster. For him, the body of a monster was his cover as the BTK Killer. Furthermore, Rader fits Cohens Monster thesis 5 because the monster polices the borders of which to cross. It shows what is acceptable and is not acceptable in society and Raders actions help society show what we can and can not do. Overall, it is very evident that Dennis Rader is considered a monster today and fits Cohens seven monster theses. His mental instability and dominant powerful trait starting from a child, his previous job that sprouted his fantasies and desires, and the aftermath of his actions and publicity give us a brief explanation of what might have rooted his actions on why he committed such evil acts. The actions and deeds he has done is still widely talked about and known in our society today. He has opened our eyes on crime by his malice acts. Annotated Bib 1.) AE documentaries. â€Å"AE Biography the BTK Killer Speaks†. YouTube, uploaded by Thomas Day, 13 October 2017, https://www.youtube.com/watch?v=RCtBQQbZD-8 This is a documentary film about Dennis Raders life. They have gathered numerous reports from several different sources and real life people and victims to talk about Dennis Rader’s life. This documentary discusses all about Dennis’s life. I will use this source in order to help prove why his former life as a job showed evidence in him leading up to his image today. 2.) Biography.com Editors. (November 16 2017). â€Å"Dennis Rader Biography†. A+E Networks.                 https://www.biography.com/people/dennis-rader-241487 This article is about the serial killer Dennis Radar, known as â€Å"The BTK Killer†. It   discusses how the mind of Radar and what might have precipitated his actions in  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   becoming a serial killer. I will use this to start out the background of what he went   through and how I can use it to explain the cause of his actions. The article is credible  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   due to the source is funded by A+E, a government funded program that links with the  Ã‚  Ã‚  Ã‚  Ã‚   juvenile and jail system. The author is also a credible author for she has been studying  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   crime and criminology. 3.) Cohen, Jeffrey Jerome. â€Å"Monster Culture (Seven Theses)† Speaking of Monsters,  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   doi:10.1057/9781137101495.0007. pp. 3-25 The reason for using Cohen’s article is to show how Dennis Radar has been referred to  Ã‚  Ã‚  Ã‚  Ã‚   and known as the BTK killer and a monster. I will be using this to discuss how BTK   killer is considered a monster in our society today and how his actions and traits have led  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   up to him being a monster. 4.) Rosen, R. (2014). The Atlantic.   https://www.theatlantic.com/technology/archive/2014/01/the-floppy-did-me-in/283132/ Accessed 07 July 2018 This article is about Dennis Rader’s former life. It states that he’d constantly send out letters to the public after his crimes and also taunted police officers. I will be using this source in order to show the possible reason for him murdering was tied down to him wanting to gain publicity and attention. He wanted his name to be known. The author is credible due to being a Senior Writer and writing 45 articles. 5.) Wiest, Julie B. Casting Cultural Monsters: Representations of Serial Killers in U.S. And U.K.  Ã‚  Ã‚  Ã‚   News Media. Howard Journal of Communications, vol. 27, no. 4, Oct-Dec2016, pp.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   327-346. EBSCOhost, doi:10.1080/10646175.2016.1202876. This article discusses how Serial Killers in the media are represented in the mass media. They are either referred to as monsters or celebrities. This source can be easily used in order to explain how or why might have drove Radar to be a monster.

Eco-capitallism Essay Example | Topics and Well Written Essays - 1500 words

Eco-capitallism - Essay Example Backing this argument is the fact that efficient utilization of resources such as fuel, water and other raw materials is not only good for the planet, but boosts profit margins for businesses as well. To this effect, the overall observation is that the less input a company has on production, the larger the profit margin. However, the catch is that this ‘small’ amount of input must be put into efficient use, contrary to which no positive results will be realized. Of importance to this paper is the rationality behind some of the green production methods that eco-capitalists advance for, and their tenability in the current world system. To begin with, development of cities across the world has resulted in replacement of greenery with roads and buildings. Notwithstanding the necessity of these modern infrastructure, demand for greenery within the population has also been increasing in an exponential manner, especially in the wake of emerging environmental changes and changes in weather patterns. Wong et al (2010) observe that upon realization of the same needs for greenery among the population of Singapore, the country adopted a greenery project that aims at making the country green, i.e. increasing plant coverage within the country, especially in major towns. Famous to this project is the vertical greenery endeavor. The vertical greenery system has been hailed as efficient in saving energy, making it a suitable project for a country that heavily relies on air conditioning parameters due to its extreme climatic conditions. Claims advancing that the project reduce air and noise pollution that is characteristic of the country as well as that it brings humans much closer to nature, especially in urban setups support the vitality of the project. True as these may be, the project is not devoid of challenges that not only hamper its development but also makes it less feasible. For instance, the need for constant clearing of overgrown plant as well as dead plant

My Ideal Job Essay Example | Topics and Well Written Essays - 750 words

My Ideal Job - Essay Example If one likes what he does, he will excel in it and, hence, would be successful in the process. A great deal of motivation comes from enjoying what one does and that many people are not getting ahead because they do not like what they are doing. This is the very thing that Jay Walljasper described when he said that â€Å" we are not leading our lives but merely following a dizzying timetable of duties, commitments, demands and options.† The idea is that by doing what one does best, a working person’s life could be more successful and meaningful not just in the area of wealth acquisition but also there is the achievement and satisfaction on other aspects such as in the personal and professional areas. For me, an ideal job is an occupation that I could perform and look forward to doing each day. I would not like some work that pays me to do something that I would not enjoy or would not be related to my interests. Imagine if you are stuck in some place you do not like, whic h Michael Ventura said would take about 26 years to accumulate one year for yourself. That is why I am looking at jobs in the creative field that is also mobile and non-traditional. I know that this will inevitably lead me to the media or the arts. Alternatively, I might consider working in the high technology sector for the sheer dynamism of this particular industry at present. These work options are ideal for me because they require knowledge, skills and temperaments that I have or I would want to have. I am careful to expect something out of my personal conception of occupations. There is the possibility of long years of training for a selected work, say, if I aimed to be a magazine writer or that career path taken by Marissa Mayer of Google renown (who is now the CEO of Yahoo), with the career ending up well below my expectation. That is why it is encouraging to find people in this field talk about the advantages, benefits and the beauty of working in the creative field. For ins tance, Beker stated that the creative class brings about new ideas, achieving results in high technology and the creative field, covering jobs being performed not just by writers, designers, musicians, composers and the like but also mathematicians, engineers, physicians, social scientists, teachers and managers. This demonstrates a wide range of prospects and opportunities especially now that we are within the so-called information age. There is an assurance that by following what I want or by choosing a career path based on my skills and interests, I will be succeeding. I have mentioned my inclination for high technology occupation. Based on what has been said so far – both in the news and the academic literature on the subject – the industry could be a bit unstable. Richard Florida, for instance, warned that the field is characterized by instability and frequent turnover, citing the fact that the median job tenure for workers ages 25 to 34 is 2.7 years and that by a ge 32, the average worker has had nine full-time or part-time jobs. I believe that this condition is more of challenge rather than a problem or a negative characteristic. The instability may be attributed to the mobility of employees who hop from one job to another. The challenge does not stem from lack of available work but from the dynamism of the sector. In addition, as what Florida has admitted, creative workers are able to compile an

The Origin Of Salsa Music Film Studies Essay

The Origin Of Salsa Music Film Studies Essay The Caribbean region was the first American area to be populated by the immigrants from Africa. Those people with features and traits that differed greatly from the population of two American continents could nor but had a strong influence upon all the spheres of life of the Caribbean region. Their impact embraced the most various spheres: arts, literature, speech, religion, and, of course, music and dance. Their impact was great. Nevertheless all the following waves of immigrants brought to Americas their culture too, the influence of the African people was the greatest: everybody adopted their culture. The vital energy of African people let them took the Caribbean culture, transform it and create a new one, unique and unusual. That phenomenon got the name of creolization the adoption of new African black culture and its quick and effective spread across two continents. Since then Latin American music could avoid the influence of strong African rhythms. The rhythmic loud energetic black music had imprinted the African homeland of the Caribbean inhabitants forever. That is why many genres of the worlds most favorite music originate from Latin America. They come from such countries as Cuba, Puerto Rico, Chile, Argentina, Colombia, Costa Rica and many others. One of the most popular and famous genres of music is salsa. It comes from Puerto Rico. Salsa got a very strong influence of vibrating and energetic black music from the African continent. Salsa resembles mambo to a certain extent. It actually originated from mambo having become the independent musical genre. Nowadays the name of the genre denotes a rhythm, but originally it was a genre derived from Cuban rhythms such as Chachacha, Son and Mambo. The present salsa corresponds to a music style. This modern genre plays Cuban rhythms, such a Son, Guaracha, Son Montuno and Guaguanco. In this respect Johnny Pacheco a man who is considered to have shown salsa to New York claims that salsa has always had Cuban origin and has always been its native music. The word salsa itself is of Spanish origin. It means a sauce. It can be associated with Spanish cuisine: the music may be as saucy as meals that is a possible connotation implied on the name of the genre of music. This music style was created approximately in 1960-1970s. Actually salsa is a mixture of African and Spanish music that embraces the most peculiar features of two cultures. It is filled with the history of Puerto Rica and Cuba. Salsa usually begins with a simple melody that is usually improvised. Latin jazz adapted it. Trombone adds it additional aggressiveness and makes it more alike Cuban music. Besides trombones usually add to the general rhythm of a melody; they are usually accompanied by congas, bongos and timbales. Sometimes piano and horn are also present in salsa music. The bands that play salsa music usually diversify their repertoire with songs that differ greatly from each other. They are bombas and plenas, merengue and vallenato. Practically all of them are variations of the famous Cuban son. All of them begin in the same way: with a melodic song; then a montuno break follows; then jazzy solos and instrumental breaks take their turn. The USA have slightly changed salsa music: they made a mix of different genres: meringue, salsa, cumbia, chachacha, bachata. But that actually depends on a DJ that performs music for young people. Percussion is a distinctive feature of salsa music. It can be performed by many different instruments, such as cowbells, claves, conga and timbales. The other instruments that are used during the performance of salsa music are trombones, trumpets, and bass guitar. These are the principal instruments that are necessary and actually obligatory for salsa, but some artists can add many other instruments too. That does not violate the style, but gives additional individuality to a performer of music. In other words these are manifestations of a performers individuality and own style. Recently salsa music was performed by the tres guitars. The band that performed it was called a conjunto. But actually these groups are extinct now, and the tres has become a rarity. There are often twelve people in a band. One of them is a leader that rules the whole band. There are usually from two to four players that are responsible for horns. Other members of a band usually play different instruments: co nga, bongo, piano, timbales and bass guitar. Some instruments may also be used by a singer -a vocalist: such as claves, maracas or guiro. Sometimes a vocalist also uses a bell to accompany the melody. Salsa music is considered to be more appropriate for dances. That is why many songs do not abound in lyrics. If there are some lyrics in the song, they do not usually carry a difficult content; they are easy to understand, as the main idea of salsa music does not consist in words but in music itself and the feelings it arises. Modern salsa music is often very romantic, even sentimental and besides very touching. Its lyrics very often carry a sexual and emotional implication. The music and therefore lyrics do not necessary have to be strictly and before-planned. Improvisation is very welcome during the performance. It gives the additional confidential feeling and creates a very emotional atmosphere and relations between a performer and a listener of the salsa music. Besides practically all the lyrics refer to the Afro-Catholic religion. That does not depend on a person who performs a song, but is implied in the general idea of the salsa songs. As it has already been said salsa originated from the Cuban son. It became the result of mixture of two cultures: African and European (particularly Spanish). Though the intensive development of salsa began after the 1960s, in 1930s salsa music was already rather popular in Cuba. It began to spread across the USA very quickly. American people liked the lively rhythms very much. The most popular performers of salsa music were Felix Chappotin and Arsenio Rodrà ­guez that period. Those days salsa was very close to mambo. The centers of these music genres were in New York City and New Mexico. This situation can be justified by the fact that many bands that performed Latin music were attracted by the developing Hollywood. Most of the members of salsa and mambo bands were of Cuban and Puerto Rico origin. They were Perez Prado, Machito, Tito Rodrà ­guez and Tito Puente. New York really likes that music of African immigrants. Mambo and therefore jazz were in a great degree influenced by jazz music. However jazz tradition was greatly developed in the era of bebop. The 1950s also liked the Latin music. The main popular genres were rumba, mambo and chachacha. They were already widespread across the USA and Europe. Unfortunately the Cuban Revolution of 1959 cut the relations between New York and Cuba and salsa motives declined a little bit. The Latin music leaders of the 1960s were Johnny Pacheco, Ray Barretto and Eddie Palmieri. Nevertheless the crisis in the relations between Cuba and New York Latin music developed gradually as the Afro-American culture had a very strong influence. However the modern salsa is said to have got the strongest push in 1960s in New York. By this time Latin music did not have that strong influence as it did. It gave way to other music genres and directions: doo wop, rock and roll and RB. Still people could hear Latin mambo, salsa and other Latin genres in different parts of New York but they have lost their leading part in musical world of that period of time. They ceased to be the most famous American music. Among the popular performers of salsa of those times were and the Lebron Brothers and Joe Bataan. In the late 1960s the political situation in America became rather unstable. A lot of groups and political organizations were formed by the young population of Afro-American part of the country. These organizations were of rather radical character, such as Black Panthers for example. The Latin part of the population could not stand apart from these active actions of young generation of Americans and also took part in these movements. It could not but reflected on Latin music. It became more mixed, more energetic and more aggressive. It was also based on Cuban son, because it had been the most favorite music of many people for a long time. Besides, it was favored both in New York and in Puerto Rico. By the 1970s the salsa centre moved to the Cheetah and Manhattan. In Manhattan a recording company Fania Records was organized. This company paid much attention to the rising stars of salsa music. Actually it is the credit of this company that the world saw many great performers of salsa music. Fania Records studio was founded by a flautist from the Dominican Republic Johnny Pacheco and Jerry Masucci, an impresario. But the peak of Fania Records career coinsided with the work of Hà ©ctor Lavoes El Malo and Willie Colà ³n in 1967. They introduced some new melodies: plena tunes and son montuno. These motives became the gound for the modern salsa genre. Several years later after the hard work of many people salsa music was actually reborn: the year 1971 saw the performance in Cheetah nightclub. More than one thousand people gathered in order to hear the fascinating tunes of salsa music; that became a new push in the salsa development. It spread rather quickly outside the New York City and reached Miami, Puerto Rico, Cuba, Colombia and many other places. Cali (the city in Colombia) became one of the worlds centers of salsa music. Salsa also was very honored in many places, such as Caracas, Guayaquil and Panama City. That became a very good ground for the further development of salsa music. It spread across Colombia, Mexico, Dominican Republic, Cuba, Venezuela, Puerto Rico and some other countries of Latin America. This new style of music became something more than just a musical genre. Many Latinos associated it with their native music, the music of their culture and their people. The number of salsa bands increased greatly. In New York some radio stations appeared that translated salsa music only. Thus, the Sunday Salsa Show, for instance, became one of the most popular programs in New York. The audience of this show comprised more than one million people who put all their affairs aside every Sunday when the show began. The most popular performers of salsa music that period were Celia Cruz and Eddie Palmieri. They brought some modern innovations to salsa music and made it popular for the next twenty years 1970s and 1980s. The album of salsa music Siembra that saw the world that period became t he best-selling album of Latin music in the whole history. The innovations made by Celia Cruz and Eddie Palmieri did not stop. They were made by many other people after them. Salsa musicians loved this music very much and from the very depths of their hearts brought something new in it. Willie Colà ³n, the leader of a salsa band, introduced the cuatro that was a string Puerto Rican musical instrument. This instrument became popular not only in salsa music, but also in rock, jazz and many other directions including Brazilian and Panamanian music. A man from Fania Records whose name was Larry Harlow made another great innovation in salsa music. He introduced electric piano into it. Thereby salsa genre acquired new features, became a little bit different and therefore fresh and interesting for the new generations. Despite this some of the Latin listeners turned to hip hop, disco, techno or other styles of popular modern music of that period. The 1980s saw another rebirth of salsa music. This time it was made by salsa music band La Verdad and their leader Joe Arroyo. They added the new breath in salsa genre. It has already been said above that modern salsa has romantic and sweet character. Exactly the 1980s gave it this sweetness. During these years salsa music acquired its sweet melodies and romantic character. It became more perceptional, more sensory, and sexual. It became evident after the album Noches Calientes by Josà © Alberto with Louie Ramirez as a producer was released. That provoked a wave of romantic singers and romantic songs. This genre became less popular among energetic Latin people, but it found the new admirers in America among young generation. In the 1980s salsa became very diverse and spread across Mexica, Argentina, Peru, European countries and even Japan. During this period musicians experimented with various genres. They tried to combine different elements of other musical directions and find something new. They succeeded in their intentions as salsa was combined with hip hop and many other popular genres. Some people as Sergio George, for example tried to revive salsas commercial success of the previous years. This man worked with Japanese musicians and made everything possible to bring something new in salsas genre. The most prominent performers of that period were Celia Cruz, Tito Nieves, La India, Josà © Alberto, Luis Enrique and Tito Puente. The years 1990s saw salsa revival. It already had its own genre which was called timba. Such bands as NG La Banda and Los Van Van made a lot to develop it. It still remained Colombian music. Some singers created their own style of performing salsa music. Carlos Vives was among them. He made a lot to popularize it. And he succeeded much as his work resulted in the rising of such stars of salsa music as Gloria Estefan. Nowadays a steady growth in the genre of salsa music is observed. There a lot of performers of it (La India, Brenda K. Starr, Marc Anthony, Son By Four and Và ­ctor Manuelle) and every one of them introduces new elements into this peculiar music that has already proved its independence from the other musical genres. It is popular not only in the Latin America, but in many other countries of the world. This genre of music proved itself to be resistant to social changes and to the changes of time. That is why it does not seem to stop its developing and it surely promises the admirers of it to introduce new elements and to give the world new stars. The innovations of the last time are Latin house, salsa-merengue, merenhouse, salsaton. Since 1990s the African population seems to revive the interest to salsa music. They gave the world such musicians as Bambino Diabate, Bambino Diabate, Ricardo Lemvo. And the world will definitely see new and new salsa stars.

Faulkner’s Forefathers in the Film, William Faulkner: A Life on Paper

The role of fathers looms large in this Faulkner documentary. In terms of strictly male lineage, William Faulkner seems trapped in this sort of grey world between being his own man and the fact that he was so much like his male ancestors. I imagine this is true of all individuals, struggling to make our way between ourselves as individuals and as shaped by our contexts. In Faulkner's case, however, he seems conspicuously geared towards adopting those traits first shown by his ancestors, the same arrogance, a "haughty pride,"and a tradition to "look for a fight." At the risk of psychoanalyzing far beyond my knowledge, what seemed interesting to me is how the collective Faulkner males seem content to rest on the laurels of their forefathers. Faulkner's father, for example, dreams of inheriting his father's fortune rather than making his own. Faulkner himself loafed through numerous jobs, perhaps only waiting for the colonel's writing abilities to be channeled through Faulkner's own ski lls and establish him as a writer. The dynamics of such behavior puzzle me. Is this some sort of inher...

Me and Music Essay

As the earphones filled my ears with wonder I could feel nothing more than the ecstasy I was in. It was as if nothing else in the world mattered. At that time I could feel nothing more than the shadows that covered my heart, but the music I heard inspired me in such a way that no one else could understand the way I felt. I was beautiful, the world was beautiful, and nothing else could possibly be as beautiful as the way I feel. When I stopped the music, I became quiet, the world became quiet, and everything simply stopped. This is the only time I can say that I truly heard music. I used to be very social, very active, like a fish in the gigantic ocean. I used to have lots of friends, and a girlfriend who I was deeply in love with. That love story last for a year. We broke up after a year, when I still loved her so much. I became a silent boy and cut all the connections with friends as same as outside world. It was a hurricane came and almost drowned me and in this violent raging storm and I lost my way. I clung to music as if it was a raft for life, as if it was a key for me to make it up living in this world. Somehow it worked. Not just worked, but worked well. After a long summer †¦ I came back to school. It was my first day at school and I all I can remember was the first moment I put on my headphones and pressed play on my blue Sony Walkman, which later became my joy. The album playing was â€Å"Crush† by Bon Jovi and each song became instantly carved into my memory. It felt like it was a whole new world and I finally opened my eyes and just stepped into this fantasy world and everything else around me lost its importance. It was a feeling that just took everything that was wrong, messed up, confusing and painful inside of me and transformed it into something that I knew for the first time was right. The pain was still there but I found a way to just keep in check so that no one else would have to ask me these dreadful questions that brought me so much pain every time I heard â€Å"Are you OK?† and â€Å"Do you want to talk?†. I knew that there was something wrong when other people think about me as a quiet guy who doesn’t have any friends and listens to music all the time. To be honest, I have friends, but just about 2, or 3. I didn’t feel like making new friends at school and I prefer to find some form of happiness from music no matter how little it was. Music came to me not only as a form of relief, but it’s a way for me to express something, maybe not to other people, but to myself. It showed me that I still have personal feelings, and that I was even remotely normal. Back to school, me alone and music, I felt its ok; it’s going to be ok, at first. But just by the end of the day, when I got home, alone, thinking about other people at school, enjoy with their friends, I realized that music wasn’t going to be able to be my life raft so I clung to something, what some consider dark and fed off this darkness. I need friends in my life. I need friends to cheer up my gloomy life. I just want to be like them, like other people who got friends. As the days, weeks and months went on that I talked and gained new friends, I found that my life boat was becoming less and less needed as people were finally starting to accept me for me. The darkness and pain are still there, locked up deep inside where no one can hear there violent screams but now I know that I have more than just my music and lifeboat because when another storm comes, I have others who can help me survive.

Audre Lorde, Black Lesbian Feminist Poet